Picture - BMW Isetta 300 - 1963

BMW ISETTA 300 - 1963

First developed by Renzo Rivolta’s Iso works in Italy, the Isetta was also license-built by BMW in West Germany, where it’s unusual shape begat the whimsical nickname das rollende Ei (the rolling egg). The Isetta may have sold poorly in Italy, but the timing for BMW was perfect, as it quickly became fashionable despite its humble “people’s car” roots. Thanks to its ease of operation in high-traffic European cities, the Isetta also enjoyed widespread use with West Germany’s Bundespost (postal service). In the United States, the Isetta achieved cult status following several appearances on popular TV variety shows of the era.